About Yijun
Founded in 2017 and headquartered in Shanghai, Yijun Brand Management Consulting provides nationwide services. Building on our strengths in marketing and strategic planning in the new media era, we have established deep partnerships with numerous brands.
Through long-term service experience, we've discovered that many brands lack long-term planning—especially in a traffic-driven environment—often prioritizing short-term exposure over the sustained accumulation of brand equity. This can ultimately hinder sustainable brand growth.
With the Yijun 4E Brand Management System, we help brands grow from 0 to 1, and from 1 to 10, driving the continuous enhancement of brand value. Our goal is to ensure that brands maintain lasting vitality and competitiveness in an ever-changing market.
Yijun Development Milestones
Ada Hei | Founder & Chief Strategy Consultant, Yijun Brand Management Consulting
With an MBA and over ten years of practical experience in brand strategy and operations, Jun Ping has long focused on brand positioning, communication strategies, growth models, and organizational system building. She has led the development of multiple industry brands, guiding them from inception (0 to 1) to optimization (1 to N).
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